Sony: Rec You Viral
August 1, 2007
A classical behind-the-scenes look at Walkman-imation.
Using a handy site like YouTube to sow the seeds of its nifty Walkman campaign,
Sony, along with agencies GT Tokyo/Dentsu and production outfit NON-GRID provide
the making-of moments that define the reinvention of its landmark product.
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Full Credits
Client: Sony
Agency: DDB, Chicago
Director: John Smith
Production: Everscense
Creative Director: Lucy Smitts
Client: Sony
Agency: DDB, Chicago
Director: John Smith
Production: Everscense
Creative Director: Lucy Smitts
Tags: Sony
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